Weekly Digest – 28 April 2021
Welcome back to our Weekly Digest. Read on for the latest updates and some ideas to help us all move forward.
WA lockdown restrictions easing
WA Premier Mark McGowan has announced the easing of COVID-19 restrictions will apply until Saturday 1st May, following the 3 day lockdown of the Peth and Peel regions.
During this transition out of lockdown, there are a few things you can and can’t do. The latest government advice includes:
- Masks must be worn at all times when outside of your place of residence, unless there is an exception (eg. vigorous outdoor exercise)
- Maximum of 20 people permitted for private indoor and outdoor gatherings
- Work from home if you can
- Most businesses can reopen
- Check in when visiting businesses
- Follow venue capacity limits
- No visitors to hospitals or aged/disability care
- Weddings and funerals can proceed with up to 100 guests (if the venue permits it), but require an exemption.
- Schools, childcare centres and TAFEs are open
Small Business Lockdown Assistance Grants program
The WA Government has announced a grants program to assist small businesses highly impacted by the recent Perth and Peel lockdown. Grants of $2,000 will be available to small businesses in the Perth and Peel region that were severely impacted by the lockdown. More information about the program, including the eligibility criteria and details about the online application process, will be made available in the coming weeks and we will keep you informed.
Flights Between NZ and Western Australia Resumes
New Zealand has reopened quarantine-free travel with Western Australia from midday Wednesday. This comes after it was revealed a traveller from Perth was able to enter New Zealand despite the Australian city being locked down.
Travelers who have been identified as contacts to cases across the Tasman will have to test negative and self-isolate for 14 days before they depart for NZ.
Report: Huge Government Debt Sustainable
In a report by the independent Parliamentary Budget Office, it was indicated that the blowout in government debt in response to funding support for Australians during the pandemic is sustainable. Support measures such as the JobKeeper and JobSeeker scheme saw government debt as a proportion of the economy expand from 28% of GDP to an expected 40% in 2020/21 and to more than 2022/23. It could be a decade before it starts to steadily decline.
Providing Health Care Remotely During COVID-19
From 13 March to 30 June 2021, new temporary MBS (Medicare Benefits Schedule) telehealth items have been made available to help reduce the risk of community transmission of COVID-19. You can find the temporary Medicare items that will help health care practitioners deliver teleheatlh services via phone or video conferencing here.
Study: 83% of Australian Entrepreneurs Confident About Recovery
In a study conducted by market research company Frost & Sullivan and NetSuite, Australian and New Zealand entrepreneurs have emerged from the COVID-19 pandemic in good shape and are confident about recovery. The report showed 83% of Australian entrepreneurs feeling confident about their businesses and next stage of growth.
Further, the study found many entrepreneurs were able to pivot to online sales over brick and mortar amid the lockdowns.
$6.9 M Cyber Security Assistance Boost for Businesses
Nearly 600,000 small- and medium-sized businesses across the country will soon have access to free advice and assistance to improve their cyber security.
The Cyber Security Business Connect and Protect Program is providing $6.9 million in funding to 14 trusted organisations that will work directly with businesses to identify security risks and help them take active steps to secure their systems.
$2000 Upfront Cash So Unemployed Move for Work
Starting in May, job seekers will get up to $2000 upfront if they move to a new location for ongoing work. Job seekers will get help relocating for jobs offering at least 20 hours a week, instead of the existing threshold of 30 hours.
Upcoming Key Dates
Upcoming key lodgment and payment dates for businesses:
- Lodge TFN report for closely held trusts if any beneficiary quoted their TFN to a trustee in quarter 3, 2020–21.
- Lodge lost members report for the period 1 July 2020 to 31 December 2020.
Contact us if you have any questions.
Government-backed COVID-19 Loans Extended
The government is extending its small business COVID-19 loans scheme until June 2021. If you need help to access these loans or you want to find out if you are eligible, don’t hesitate to drop us a message.
Here’s How Small Businesses Can Bring Shoppers Back Into Stores
With vaccination availability increasing in the country, small business owners can start to refocus their efforts on encouraging in-person visitors. This Forbes article shared some tips to effectively boost in-store traffic in the next months.
- Focus on personalisation– It is about relationship-building and appealing to consumers’ desire to invest in a company’s products and its values. With consumers having unlimited choices at their fingertips, you can stand out by providing a personalised experience that strengthens brand loyalty.
- Prioritise authenticity– Research shows 86% of shoppers value authenticity. Don’t just preach authenticity through customer emails and digital ads, you need to bring that same energy to in-person interactions.
- Align innovation with intent– Pair in-person with digital approaches to improve interactions with customers and ease the transition back into stores.
- Tap into senses and sensibilities– After a year of limited contact, customers are happy to get in front of people. Create in-person experiences that engage multiple senses and cultivate an immersive in-store vibe.
- Add mobile to the in-store journey– Review your mobile engagement to make sure it reflects current products and services, while showing you’re ready to reconnect with consumers.
Need more focused business advice on how to attract in-person visitors? Book a one-on-one consultation with us today and let’s work out a plan!
Get in touch
Contact us if you have any questions or want to discuss the next steps for your business.