Protect Goodwill in Your Business
It takes time, energy, and continuous effort to build a brand that attracts loyal customers. This effort is rewarded by word of mouth referrals and repeat business. Without a doubt, the good name you worked so hard to earn is one of your most valuable business assets. This solid customer base and positive employee relations is known in business as “goodwill.” Most small business owners understand that a company’s goodwill… Read more