Knowing how to price your services can be a real struggle. Charging an hourly rate can feel less scary than quoting a fixed rate package because you have confidence you’ll be compensated for every hour you spend on a project. But there are drawbacks to trading time for money – not the least of which is that it limits your earning potential. Charging by the hour can also lead to… Read more
Having an online business presence with an effective website and social media pages is essential for today’s consumers. You won’t build a loyal customer base if you can’t earn your visitors’ trust, which is why companies value social proof so highly. Social proof isn’t a new concept, or one that only applies to social media. It’s a psychological phenomenon. In online terms social proof is how others view your business based on… Read more
It takes time, energy, and continuous effort to build a brand that attracts loyal customers. This effort is rewarded by word of mouth referrals and repeat business. Without a doubt, the good name you worked so hard to earn is one of your most valuable business assets. This solid customer base and positive employee relations is known in business as “goodwill.” Most small business owners understand that a company’s goodwill… Read more
Planning and knowledge will help you achieve your business goals. Business finances need insight to be under your control rather than controlling you.
Do you have a strategic plan which is going nowhere fast, revolving in your head or waiting for the right staff member or business conditions? It’s time to get started at brilliant. Even quite good with a passion for continuous improvement will see you progress at startling speed. Perfect is the enemy of progress. Waiting for the perfect plan and conditions will guarantee missed opportunities and stagnation. Will it work… Read more
Employee fraud is a real risk for small businesses that can’t afford an internal control function. Do you have a plan to deliver strong internal controls in your business? Billing schemes. Skimming. Payment tampering. In fact, according to the Association of Certified Fraud Examiners 30% of fraud cases take place in small businesses. This article will help you identify the most common signs of fraudulent activity before an unscrupulous employee destroys… Read more
So many opportunities and limited resources to take them on? This is the plight of many business owners wishing to embrace opportunity and grow their potential. The most difficult decision is knowing which opportunities to embrace and which to set aside. Not every opportunity will be right for your business. Equally, an opportunity may be right but the timing is all wrong. Over-commitment, especially when taking on projects that don’t actually… Read more