Winning Together – lessons from the Richmond Tigers
Planning for success means taking control of your future. In 2010 Richmond CEO, Brendon Gale, laid out a 10 year plan for the club including three premierships by 2020. Following no premiership in 30 years, this was no easy task and bordered on fanciful.
I am not a Richmond supporter, but I admire what they have achieved.
The CEO laid out a plan for “winning together”. We think it is worth contemplating the planning, bravery and implementation skills that culminated in a 3rd premiership in 2020. Behind aspiration was system, people, milestones, measurement, engagement and planning.
“From this gathering on:
- We will be a UNITED Club and all of us will unite behind our team.
- We will be RELENTLESS – in pursuit of excellence, in sticking to our plan and never deviating, and in the way we apply ourselves to our goals.
- We will be PROUD of our past and what we have achieved, and we will be ambitious about our future and what we plan to achieve.
- We will be LEADERS – in terms of our thinking and people, and in terms of our relationship with our community.
These are the benchmarks that will make Richmond a POWERFUL and GLORIOUS place to be over the next decade.
“Together, our entire club is motivated by the vision of our future in 2020. It’s a vision of greatness and leadership that we describe as THE POWER and THE GLORY. By 2020, we aspire to have won our 13th Premiership; consistently provide the most exciting and powerful match-day experience in the competition; once again have the strongest support base in the nation, and enjoy the strongest emotional connection with our members and fans.
“We acknowledge that we have an enormous amount of work to do, in the most competitive of competitions, in the most competitive era of our history, if we are to realise our vision. Therefore, the next five years is about building the capacity, or “horsepower” of our organisation, to deliver. Our plan features real goals with real measurements that need to be achieved along the way in order to succeed. These goals relate to our football performance, the strength of our relationship with our members, commercial popularity and financial strength.
“If we could boil the whole plan to its fundamental essence, it means that by 2014 we expect to deliver 3-0-75
• 3 finals appearances (including 1 top 4 finish)
• zero debt
• 75,000 membersThis is a plan that aligns the efforts and expectations of everyone associated with the Club. It is a plan to succeed.”