Winning Together – lessons from the Richmond Tigers

Planning for success means taking control of your future. In 2010 Richmond CEO, Brendon Gale, laid out a 10 year plan for the club including three premierships by 2020. Following no premiership in 30 years, this was no easy task and bordered on fanciful.
I am not a Richmond supporter, but I admire what they have achieved.

The CEO laid out a plan for “winning together”. We think it is worth contemplating the planning, bravery and implementation skills that culminated in a 3rd premiership in 2020. Behind aspiration was system, people, milestones, measurement, engagement and planning.

Grand Final
Grand Final – image from

“From this gathering on:

  • We will be a UNITED Club and all of us will unite behind our team.
  • We will be RELENTLESS – in pursuit of excellence, in sticking to our plan and never deviating, and in the way we apply ourselves to our goals.
  • We will be PROUD of our past and what we have achieved, and we will be ambitious about our future and what we plan to achieve.
  • We will be LEADERS – in terms of our thinking and people, and in terms of our relationship with our community.

These are the benchmarks that will make Richmond a POWERFUL and GLORIOUS place to be over the next decade.

“Together, our entire club is motivated by the vision of our future in 2020. It’s a vision of greatness and leadership that we describe as THE POWER and THE GLORY. By 2020, we aspire to have won our 13th Premiership; consistently provide the most exciting and powerful match-day experience in the competition; once again have the strongest support base in the nation, and enjoy the strongest emotional connection with our members and fans.

“We acknowledge that we have an enormous amount of work to do, in the most competitive of competitions, in the most competitive era of our history, if we are to realise our vision. Therefore, the next five years is about building the capacity, or “horsepower” of our organisation, to deliver. Our plan features real goals with real measurements that need to be achieved along the way in order to succeed. These goals relate to our football performance, the strength of our relationship with our members, commercial popularity and financial strength.

“If we could boil the whole plan to its fundamental essence, it means that by 2014 we expect to deliver 3-0-75

• 3 finals appearances (including 1 top 4 finish)
• zero debt
• 75,000 members

This is a plan that aligns the efforts and expectations of everyone associated with the Club. It is a plan to succeed.”

What is our premiership?

At Porters Chartered Accountants we’ve been contemplating our own 10 year goals. We know that creating an amazing and value adding experience for our staff and clients is at the core.
What does three premierships in 10 years look like in the business world? What does three premierships in 10 years look like for you?

A premiership worthy service for our clients of end to end bookkeeping, accounting, taxation and business support to deliver prosperity. That sounds worth aiming for.

Is this possible for you?

Definitely. We were inspired by the book Traction by Gino Wickman which describes the Entrepreneurial Operating System. This involves taking a step back and identifying how the SIX KEY COMPONENTS OF ANY BUSINESS work for you and making plans for improvement:

Vision. Strengthening this component means getting everyone in the organization 100 percent on the same page with where you’re going and how you’re going to get there.Eos Model
People. Simply put, we can’t do it without great people.  This means surrounding yourself with great people, top to bottom, because you can’t achieve a great vision without a great team.
Data. This means cutting through all the feelings, personalities, opinions and egos and boiling your organization down to a handful of objective numbers that give you an absolute pulse on where things are.

With the Vision, People, and Data Components strong, you start to create a lucid, transparent, open and honest organization where everything becomes more visible and you start to “smoke out all the issues,” which leads to…

Issues. Strengthening this component means becoming great at solving problems throughout the organization – setting them up, knocking them down and making them go away forever.
Process. This is the secret ingredient in your organization. This means “systemizing” your business by identifying and documenting the core processes that define the way to run your business. You’ll need to get everyone on the same page with what the essential procedural steps are, and then get everyone to follow them to create consistency and scalability in your organization.
Traction®. This means bringing discipline and accountability into the organization – becoming great at execution – taking the vision down to the ground and making it real.
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